Hotels that Sell Out Your Conferences.

We help meeting planners secure search strategies, unlock solutions and minimize stress.

-Michelle Murphy




Why Work With Avery Murphy?

The purpose of your conference, the target attendee, and the hotel have to harmonize.

The biggest mistake of meeting planners is they often focus single mindedly on convenience when choosing the hotel location. In fact, the appropriateness in relation to the audience and conference mission is just as important.

Most meeting planners are unaware of the complex analytics, pitfalls of ever changing contract clauses and they lack time and resources to properly search for hotels.

“Prior to Avery Murphy, I was doing it all myself and now it takes less time and we have more opportunities. Before is was awful, now it is awesome.”

-Cheryl S.
How Does It Work?

We will meet with you in person or over the phone to evaluate your conference history, and the wants and needs for your next event. Once we have your conference requirements, we will provide you with a comprehensive list of available hotels, rates and amenities. From there we make a short list, set up site inspection, request and negotiate contracts with the hotel until both parties are satisfied. Once contracts are signed, we are a resource for you until your conference is complete. We are always a phone call, text or email away.


We work together to craft an RFP the hotels love.


We take care of site inspection logistics


Your conference contract is negotiated and finalized
How Much Does It Cost?

Working with Avery Murphy costs absolutely nothing. Once your program is contracted, we are paid a placement fee from the hotel YOU selected.
What it costs you to not work with Avery Murphy; meeting planning is one of the top 5 most stressful occupations.

Michelle Murphy

It all started with a spunky and groovy hotel gal named Michelle Avery Murphy.

After spending 13 years working in hotel sales at companies such as, Wyndham, Starwood and Intercontinental, Murphy decided it was time to take her skills, relationships and knowledge and start her own business. This way she could presents all hotels internationally, find the best fit for clients and continue her passion in the hospitality industry. Being her own boss wasn’t such a bad idea either!

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